Company News

Flowerbomb Debuts New Campaign

Casts Anya Taylor-Joy as the premiere ambassadress.

Fashion artists Viktor&Rolf have unveiled a new campaign for their flagship Flowerbomb fragrance featuring Anya Taylor-Joy as the inaugural ambassadress of the Flowerbomb franchise.   In a film created by Inez Van Lamsweerd and Vinoodh Matadin, the actress hypnotically transforms from woman to floral goddess right before the eye in a surreal transformation from within the Flowerbomb bottle as it opens, to reveal that anything is possible.   In the print campaign, Taylor-Joy’s spirit is capt...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters